Men are kissing other men a lot more lately. Even the kind of men who aren't just using the kiss as a necessary step toward oral sex.
I remember during the Lou Pearlman days, whenever I'd meet a new boyband, I'd have to do this weird, manly-but-friendly half-hug/half-handshake. The only boybander who ever kissed me on my cheek was straight arrow Matthew Morrison, and that was how I knew he would never stay in LMNT but was instead Broadway-bound. (Yes, this was unnecessary braggadocio.)