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Mar 14 2017
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58c18c5227000033007490ab(Image by Lauren Greenfield/Phaidon)

Photographer Lauren Greenfield has spent a quarter century photographing absurdly status-obsessed buffoons for her monograph Generation Wealth.

In other words, you. And me.

Us! OMG, we're in a book!

The book promises to capture everyone from embryonic Kardashians to Russell Simmons and Brett Ratner to excited teenagers renting limos in which to flaunt their bling en route to dances that may wind up being the highlights of their lives.

Via Huff Post:

Greenfield expanded upon the Kardashian’s [sic] immense influence over contemporary generations. To explain, she cites sociologist and economist Juliet Schor, who wrote the introduction to Greenfield’s monograph. “According to Schor, in America, people used to compare themselves to the person down the road,” she said. “Someone who had a little bit more than they did. Keeping up with the Joneses.”

Today, however, we’re no longer comparing ourselves with our neighbors, but with the chimerical images we encounter on TV screens and social media feeds. As Greenfield put it: “Now we’re ‘Keeping up with the Kardashians,’ comparing our houses to what we see on ‘MTV Cribs.’” The latter reference is a bit dated, but it brings us back to the project’s origins in 1992, when Greenfield first began documenting her hometown of Los Angeles.

Looks like a must-see. Check out her work at this Annenberg Space for Photography exhibit, and/or buy the book here.

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