(Image by Matthew Rettenmund)
Now that every guy from puberty through deathbed is actively engaged in making public pictures of his privates, a funny thing is happening—they're buying more underwear.
Even though the point is to show what lives inside the underwear, men seem to be opting to wear underwear and let it all hang out. This means they can't be caught wearing schlumpy shorts, leading to a big uptick in sales of skivvies. Via the New York Post:
“As these young guys are sexting more they don’t want to be caught in their grandfather’s underwear,” said Robin Lewis, chief executive of The Robin Report, an industry newsletter.
Stronger sales of men’s underwear also reflect the rise of premium purveyors, including Tommy John, Mack Weldon and 2(X)ist, in an industry that has traditionally been for many men an afterthought.
“The elastic would have to wear out before men would buy new underwear,” said Marshal Cohen, chief industry analyst at NPD Group. “Men’s underwear purchases were driven by replenishment.”
I can honestly say I have never turned my nose up at anything emerging from the front or back of a pair of underwear just because the underwear was so last season. I'm gay, but I'm not that gay.