Quit with the cane second-guessing—the bitch hurt herself...read a blog!
Before the telecast, a lot of gays who are better, smarter and more important gays than YOU, were kvetching that Madonna was replacing Mary Lambert, that she was usurping the song, and even that Madonna (and non-gay Macklemore) were using gays by marketing to us.
To all of that, I say: You're way too hooked on conspiracy-theory movies.
Without straight allies, gay people would have needed to enginer a coup. Even then, we've always been completely outnumbered, and most of our own ranks have always been too scaredy-cat to even stand up for themselves. To this day, we have famous gay people who are infamously closeted. Queen Latifah, admittedly in a glass closet, is not even on the record as gay. She has steadfastly refused to be so. So don't look down your elitist noses when true, sincere straight allies come your way. You need them way more than they need a small fraction of 10% of the population's dollars.
All that said, the fears were for naught—that performance of "Same Love," which seamlessly incorporated Madonna for impact, was probably deeply moving to a lot of people you may have already written off as unreachable. The song itself makes me tear up. To hear a straight man rap that he thought he was gay as a kid and to know he made that into a hit song moves me. It's meaningful in our culture. When I saw that the couples were not all gay couples but were straight and gay, that struck me as an obviously inclusive touch that I hadn't foreseen.