Squirt, the gay hookup app, was apparently a little too much for Miami—when its creative, with lines like HOT 'N HORNY HOOKUPS and NON-STOP HOOKUPS, went up in the city last year, the signs were consistently vandalized and the city removed them after complaints from the community
Now, Squirt is back with new creative: MEET MR. RIGHT NOW:
The app's digital business director, Attila Szatmari, says:
“We are excited to have our campaign back in the Miami Fort Lauderdale area. We worked very hard to get our ads reinstated. Ad equality is very important and we are excited that ads targeting the gay community are back in the streets with other ads where they belong. We also worked very closely with Outfront to create a less suggestive but still sexy ad that would not offend the local community.”
Next up, the app is promoting tolerance as well as a good time, expanding into the Chicago market this week.