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Apr 14 2012
The Only Way That This Makes Scents: Madonna's Truth Or Dare Launch Comments (23)

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PHOTOS © MATTHEW RETTENMUND (EXCEPT AS NOTED). PLEASE DON'T REPOST WITHOUT PERMISSION. ALL VIDEOS HERE.

Madonna IMG_0063After having posted about my Madonna meeting and pic-with, I thought I'd put some distance between that and this post—my wrap-up of the entire Truth or Dare fragrance event—to spare those Boy Culture readers who aren't Madonnaphiles.

Madonna IMG_0038I arrived around 5:45PM armed with my wristband but knowing I may not have to use it—I'd been cleared for the press line, and all media would be checking in at the same time as the party guests.

Madonna IMG_0109

Attendees (including many friends, like Anthony, Angel, Jeannie and more) were lined up facing east at the side of Macy's and press and photographers were clotted around the entrance to the tent area right out front. Photographers are a motley crew (not the band).

Madonna IMG_0039"Who's gonna be here?"

Madonna photo-1Some girls...the mostly helpful PR brigade

I had one skanky woman turn and say, "Are you press? Yes? Oh, if you weren't I was going to say to back up." Then, a minute later, she turned to say, "No, seriously—back up." (We were all jammed together and I was in no way on top of her.)

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