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Jun 23 2014
You Look Mighty Good In Them Jeans, Boy Comments (0)


Levi's CMO Grant Barth is talking up the company's commitment to LGBT rights this Gay Pride Month. In an interview with the company's blog, he says:

“Levi’s® has a long history with the LGBT community—we were the first to offer benefits to LGBT employees; Levi’s® has always stood for equality for all employees and their families. We wanted to bring the spirit of our long history of community and employee involvement back to Levi’s® and start a conversation with our fans for the future. It’s not just about the LGBT community; we wanted to start encouraging all employees to bring their personal causes to life across the company.”

Elsewhere in the piece, he states, “We are San Francisco.” One Millions Moms can be wrong.