If you don't care for Madonna's superfun “Bitch I'm Madonna” in the first place, you prolly won't love the video, but I find it to be a messy, loud, tacky, garish glob of pure fun. It's joyous and ridiculous. For a woman so often criticized (and rightly so) for not having a sense of humor as often as we'd like, she is laughing all the way to Beyoncé with this one. Good stuff.

Know what's a lot more dispiriting than a 60yo acting like a 20yo? A bunch of 20yos acting like 60yos. Life's short, have fun. @Madonna

— Matthew Rettenmund (@mattrett) June 17, 2015

Also, I would say inarguably, Madonna has turned in three really solid, song-appropriate and diverse music videos for this album, which she hasn't done in quite a while.