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Apr 25 2016
Sniff This: Model Jordie Caskey Launches Fragrance Comments (0)

Jordie-caskey-by-josh-williams-exclusive-pnv-network-6(Image by Josh Williams via PnV/Fashionably Male)

PnV/Fashionably Male has a brand-new Q&A with model Jordie Caskey, whose latest project is his own fragrance: The Evergreen Woodsman. I'm guessing pine is somewhere in the mix?

Caskey says:

I wanted to develop a product that I would be passionate about, and being a Virgo (Earth sign), I find lots of inspiration in forests and nature in general. I also wanted the product to be health-conscious, so I spent a year and a half experimenting and perfecting the recipe. I’m very happy with what I have created. Every ingredient in the fragrance is all-natural, and I’m very proud of that. It’s always intimidating when you present a new creation to the world; especially one that is a first-time endeavor. I’m lucky that modeling allowed me to build a following on social media prior to releasing The Evergreen Woodsman. Having that audience already established took some of the anxiety away, and I’m very happy with the response!

Cher couldn't make hers work, but that was prior to social media—here's hoping Jordie's fragrance leads to the sweet smell of success