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Aug 25 2016

Screen Shot 2016-08-25 at 2.43.48 PMOh, brother. Brothers. (Image via Logo)

I root for Logo, unlike many gay men who tell me point-blank they won't watch it. I don't want to do away with a gay network, I want it to be great.

Other than RuPaul's Drag Race, there is very little reason to watch it, actually, since so little original progamming is featured—that shit is expensive—and the movies it airs are cut so as not to offend pre-schoolers.

Now comes Logo's entry into the world of dating series: Finding Prince Charming. (They want you to forget Bravo's Boy Meets Boy ever happened back in 2003.) And I'm still unconvinced Logo is giving you a good reason to watch beyond RDR.

The show was announced months back, but the exclusive introduction of all the bachelors was handed to TMZ, which posted and then unposted and then reposted over at its TooFab, I guess implying it was kind of a lightweight story.

Logo refers to its star, mannequin-handsome Robert Sepulveda Jr., as “the nation's most eligible gay heartthrob,” in spite of the fact that nobody's ever heard of him until now. Well, except for all the commenters across gay blogs, who have alleged he was a rentboy (and bad speller) named Vincent Romen. That could, in theory, be character assassination (presuming you're against hustlers; I ain't), but there are many, many nude selfies of Sepulveda Jr. showing off Sepulveda Jr. Jr. that do kinda look more like business cards than simple narcissism-o-grams. I guess we'll leave it up to Snopes. 

If it seems retro to sniff at a possible hooker in the midst of a dating show, what about Logo's own very old-fashioned pitch (starting with that creaky title):

One by one, the suitors are eliminated until the heartthrob chooses one ideal man to sweep him off of his feet and commit to an exclusive relationship.

“Logo has a long history of showcasing LGBTQ-focused stories with memorable characters that transcend pop culture,” said Pamela Post, SVP of Original Programming for Logo. “Finding Prince Charming will take viewers on a whirlwind journey through modern love and relationships in a way that only Logo can do.”

Why is the explicit goal to find a guy to commit to exclusively? How many gay relationships are exclusive? I'm not knocking it, having tried it, but it's not exactly a fresh, young approach; the entire show seems very detached from gay reality.

I recently did a lot of research into Playgirl (remember it?!) and I came to the conclusion that the reason that brand never truly took off is instead of giving women what they wanted in a sexy magazine, it simply knocked off what the male version was. The same thing seems to be happening with Logo and its Finding Prince Charming—they've taken a straight reality dating series and peopled it with gay men. Doesn't make it a good fit for the audience.

It could end up being a highly watchable trainwreck, but I'm guessing gay men will still be more interested in the original, straight versions until a truly gay answer comes along.