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Dec 02 2016
I Can't Believe He Ate That Whole Thing: Milt Moss Dies @ 93 Comments (0)

If you are of a certain age, you will remember the catchphrase, “I can't believe I ate that whole thing” (often repeated with a “the” instead of a “that”). 

The ad, a '70s classic for Alka-Seltzer by Howie Cohen and Bob Pasqualina, starred comic actor Milt Moss, whose performance helped make it one of TV's all-time most memorable pitches.

You won't believe it, but Milt Moss was recently still alive. Sadly, he has died at 93. He was truly born to plop-plop, fizz-fizz.

Related: In February of this year, Prince spaghetti ad mama Mary Fiumara also passed away, she at 88.

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