Most of the subtly inviting fragrance names for men have already been taken — remember the unassumingly titled Millionaire?

Upping the ante, Tom Ford's new cologne is called Fucking Fabulous.

Wanna guess how much it'll run ya to smell that good? Keep reading ...

(Video still via YouTube @ Robin James)

Via NewNowNext: Fucking Fabulous, which is said to smell of sage, leather and almond oil, carries a price tag of $310, or $495 for a deluxe atomizer. At those prices, I'll have to start looking for guys into pigging instead.

But what a smart branding idea — imagine how it will go over when well-off guys receive a cologne with that name? Tom Ford is no fool.

The first review is in: