Totally kidding that the new Calvin Klein campaign I SPEAK MY TRUTH IN #MYCALVINS is all about Shawn Mendes, but Calvin certainly has him doing all the heavy lifting in the new ad, flashing his pits, prancing on a minimalist set from the front and in profile (to get the butt shot) ... rising from a deep squat.
Periodic reminder: Breathlessly racing to tell everyone you're not attracted to someone everyone's supposed to be attracted to doesn't really accomplish anything.
Meanwhile, the spot also features: Billie Eilish, A$AP Rocky, Indya Moore (finally in a national campaign, where she belongs), Bella Hadid, Chika, Noah Centineo, Troye Sivan, Kendall Jenner, Kevin Abstract and Yoo Ah-in. That makes it a dizzyingly diverse and inclusive ad, even with Shawn's cherry on the top.
Keep reading to watch the ad ...