(Images by Elsa Girault for Bluebuck)
Bluebuck's got the good with its new men's underwear collection — and it's all made from recycled ocean plastic and organic cotton.
Keep reading to learn more, and for an eyeful of Nicolas Rouye wearin' 'em ...
Via press release:
BLUEBUCK menswear continues to enhance its green fashion pedigree with its latest collection of stunning underwear manufactured using Seaqual™ - an eco-fabric from recycled marine plastic waste.
The London-based company, which has developed a range of eco menswear products from socks to swimwear, has added to its collection with its ‘Sport’ trunks and briefs which are made using the ecological fibers of Seaqual™, which is produced from recycled plastic waste collected from the Mediterranean Sea by Spanish fishermen.
BLUEBUCK has spent two years of research and development to create its very own exclusive fabric using Seaqual™ with a dyed GOTS-certified organic cotton yarn.
This combination delivers a super soft feel to the trunks and briefs as well as making them quick drying and durable. The colour scheme is also influenced by the mix of fibers as the cotton attracts the dye while the Seaqual™ fibers retain their natural white colour, producing an eye-catching melange effect.
The collection combines the brand’s eco-sustainability mission with green fashion. This range has a sleek, more sportive cut, which is designed for those adventurous men who want a more durable and technical undergarment without losing the comfort of pure cotton.
The briefs and trunks retail for (RRP £22 – 24 / $29 – 32 / €26 - 29) come in five different colours are now all available on www.bluebuck.net.
BLUEBUCK founder Pierre David said: “Ever since we discovered Seaqual™ we knew that their work and commitment to a greener world was on par with our own beliefs here at BLUEBUCK. Our partnership allows us to contribute to cleaning up the ocean, as well as reducing energy consumption by 50%, water waste by 40% and carbon emissions by 60% during the yarn production process.
He added: “With our Sport trunks and briefs collection we wanted to mix our love of outdoors and sports with and our love for the environment.”
Seaqual™ was founded in 2016 and for every kilogramme of fiber produced one kilogramme of plastic waste is removed from the sea.
For more information about BLUEBUCK and its range of products go to BLUEBUCK’S website and follow them on social media via Facebook, Twitter and Instagram.