(All images by UBC)

Oh, my God — do you longtime Boy Culture readers remember a site I frequently linked to way back when called Homotrophy? Well, its founder has gone on to create Urban Bear Culture (UBC), a new line of shirts that is designed with bears' needs in mind.

No more triple-XL baggy shirts, these shirts — designed in Berlin, made in Athens — look like they're a cut above.

Check out UBC here and let me know if you like what you see. (This is NOT a paid promotion.)